Coca-Cola: Polar Bowl

W+K created a "second-screen" experience for Coke fans to enjoy during the 2012 Superbowl spot. Working with specialist partners Framestore and MLB Video, we created a way for fans to share the big game with Coke's signature polar bears. Animated and streamed to secondary devices, and controlled using a custom X-Box-based marionette system, they responded live to game events - and even competitors' advertising.

I directed the development and technical production teams in building social content channels, integrating with the streaming system, and negotiating with Coke's IT architecture board to build the system using J2EE/JBoss/Oracle. We deployed and delivered it using their preferred hosting environment and CDN (Savvis/Akamai).

Throughout the game 9 million consumers across various platforms checked in on the bears, and spent an unprecedented average dwell time of 28 minutes with the stream playing.

Press/media coverage in AdAge, Campaign, Fab Awards, Business Insider.