Orange: Spot the Bull

Orange: Spot the Bull
Live GPS-tracked bull. In a field. With users betting on its location.

An online game in which POKE attached a GPS locator device to a bull in a field, created an online representation of the bull and its travels through the field over time, supporting a game mechanic by which users guessed the bull's likely location at a particular time, with the nearest guess winning tickets to the Glastonbury music festival.

As tech director, I took the initial idea, directed and guided the team in developing it into a viable piece of technology, including the software and system architecture using a 3rd party GPS partner, integration with remote bull-monitoring equipment(!), platform design using PHP/MySQL, and hosting system deployment and management.