Creative technology - Igor Clark

RSC: Dream

When the team at Artists & Engineers got in touch to see if I'd be able to help out on an interactive online experience for the Royal Shakespeare Company, I tried to play it cool for at least 5 seconds. Not sure how good a job I did of it.

Rare Volume

Samsung KX: Collage Me!

My friends at Rare Volume in NYC invited me to handle the tech implementation and installation for this self-contained interactive app. Commissioned by their client Samsung, it was to be installed at the (then under-construction) Samsung KX space at Coal Drops Yard in London's Kings Cross. Showcasing the flagship Samsung

Google Hardware Marketing

MWC 2019: synchronized dioramas

Google's NYC-based Hardware Marketing team came up with a really nice concept for a series of automated dynamic tableaux, showcasing various features of their product lineup at MWC 2019 in Barcelona. The displays included products ranging from Pixel phones and Slate tablets to Nest home automation lines, each of which

Google Creative Lab

WebVR Experiments: Musical Forest

Musical Forest is a WebVR Experiment by Google Creative Lab using “co-presence” - the synchronization of multiple people in a virtual space - to allow people to play music together in VR. All the players’ experiences are sync’d in real-time using WebSocket connections. A couple of years after I

Google Creative Lab

Androidify

As part of a global Android brand campaign, we created a cross-media digital campaign enabling users to create their own personalized Android characters on web or mobile, and have them take part in huge, real-time, interactive games on the biggest LED display in the world, in New York’s Times

Google Creative Lab

Big Web Quiz

Using the power of Google Chromecast, up to 6 friends can compete to answer questions from their phones and tablets as the game plays out on the big screen. Questions are all generated by asking Google’s Knowledge Graph about popular search terms and constructing quirky, unexpected trivia questions by

Google Creative Lab

Photowall for Chromecast

The launch of the Google Cast SDK and Chromecast means anyone can develop applications that take advantage of the biggest screen in the house - the TV. We got excited about using the TV as a place for people to collaborate, so we started tinkering with ways for people to

W+K

Coca-Cola: Polar Bowl

W+K created a "second-screen" experience for Coke fans to enjoy during the 2012 Superbowl spot. Working with specialist partners Framestore and MLB Video, we created a way for fans to share the big game with Coke's signature polar bears. Animated and streamed to secondary devices, and controlled using a

W+K

Nike: Back 4 The Future

Nike approached W+K to create an online experience for the auction of 1,500 pairs of their iconic MAG shoes (from the film "Back to the Future II"). Using a time-travel-based metaphor, we created rich desktop and clean mobile sites to showcase custom content, and track the buzz around

W+K

Coca-Cola: 24hr Live Session

Coca-Cola asked W+K to develop a digital component to accompany their already-booked “24hr session” with Maroon 5. Working with W+K’s global interactive ECD, I turned the initial concept - for live interactions via Twitter through a physical UI - into a buildable system, allowing the band to

The Guardian

Eyewitness iPad App

The Guardian Eyewitness app for iPad showcases the world's most striking and beautiful photographs, providing a daily, visual reflection of global events. It was originally conceived as a way to capitalise on the Guardian's relationship with Apple by making a simple, elegant app which would be available for download at

POKE

Orange: Balloonacy

A multi-player online game consisting of a "balloon race" between tens of thousands of competitors, taking place across a virtual map overlaid onto thousands of public websites. I worked closely on the development of the original idea into a practical, deliverable campaign, envisaged the technology approach from the start, and

POKE

Orange: Unlimited

The idea behind Unlimited was to create a never-ending web page with a huge variety of entertainment pieces. As tech director I took this basic idea and organised the tech team in creating a reliable mechanism whereby a large number of visitors could scroll seemingly endlessly down the page, viewing

POKE

Orange: Spot the Bull

An online game in which POKE attached a GPS locator device to a bull in a field, created an online representation of the bull and its travels through the field over time, supporting a game mechanic by which users guessed the bull's likely location at a particular time, with the

POKE

Yahoo!: House Price Centre

Yahoo! asked POKE to create a web app showcasing their newly-licensed Land Registry historical household sale data. We made a dynamic, data-driven visual heat-map of house prices and trends, building the HTML & Flash front-end in-house, and working with a technology partner to create the Perl/PostgreSQL back-end. Four million